Who would have thought that "fake flowers" would be in fashion again? According to the American magazine Florists Review, 70% of purchases of artificial flowers are intended for the decoration of the house (against 23% to offer and 7% to decorate its place of work) and the main purchase criterion (at 65%) is the resemblance to the fresh flower (against 35% for its price). A fresh bouquet is an ephemeral decoration, a gift for a special occasion ( birthday, mother's day, Valentine's Day ...) Artificial flowers are considered as a decorative object in their own right and are part of the decor just like a statuette or a painting. We no longer say "artificial flowers" (too connoted “plastic”)! We are now talking about illusion flowers, artificial flowers or even plant design. New manufacturing techniques Artificial flowers no longer look like those of the 80s with their coarse finishes and neon colors. Now, they are refined, original, all in nuances ... In short, they are chic and we never get tired! The manufacturing techniques have evolved a lot and with the creators, they are made and assembled by hand, petal after petal. In addition, thanks to the new materials (latex rod for a natural look) and new fabrics (silk or silicone for the petals, velvet for a bud), they resemble their natural model! A unique know-how which explains the high price of master creations like Hervé Gambs and Emilio Robba. “The recent generations of artificial flowers are so close to hyperrealism (see the silky transparency of their petals, the veins of their leaves swollen with an imaginary sap…) that they can now be part of our daily lives, responding to the same desires that fresh flowers, personal creation in addition! ”, explains Emilio Robba… Will you resist the orchid? As you may have noticed, the most requested and most reproduced artificial flower of the moment is the orchid. This zen and aesthetic flower finds its place in any interior and goes well with all styles of decoration. It is elegant, discreet and modern at the same time. And the creators were not mistaken: the resemblance to the “living” model is often surprising! So even if you are not trendy fake flowers, if you are still reluctant to buy them to decorate your cozy nest, there is a good chance that you will succumb to the sweet song of the fabric orchid! Attractive assets The major advantage of these beautiful flowers is their ease of maintenance. To clean them, simply pass a small blow of hair dryer to remove the dust and voila. A simple and quick gesture that will appeal to those who do not have a green thumb! These flowers also allow all fantasies: do not hesitate to play with the wire hidden in the stem to give them a new shape. Also try the mixture of artificial flowers and natural flowers for a perfect illusion.